1. Summary

A 1-3-pages long summary is so important and it must cover any important contents of your biz plan.

2. Company Description

Explain the initiative background and the history of the company; how you got started and how the company has grown with the funding of start-ups. Provide a history of operation of the company and briefly introduce the profile of executive managers as well as their roles that they play for the company.

3. Situation

The situation study must include the analysis of the global and domestic market for your products, the industry and the competitors for your business. What're the opportunities along with the risks in your situation?

4. Products (Services) and Technologies

Describe the products and services, and special emphasis on their features, relative technologies as well as the specific R&D plan for the future products. What differentiates it from someone else doing the same thing? Describe the customers and clients for the products and technologies, the process of the products design、manufacture and the manufactory models such as OEM, outsourcing, and etc.

5. Market Analysis

Indicate the market for the company's products and the market zone as well as the means for the market zone in the industry. Provide some comments and evaluations from the counterparts inside the industry and the sales and service dealers in the relative industries. Provide the key factors in industry competition, and the tendency and the forecast in industry development.

6. Strategies and Operation Plan

All of the above is the executive summary. Now it's needed the company's operation strategy, revenue plan, income resource and the business model.

7. Management Team

What're the company structure, chief officers and the team?

8. Capital Foundations

What're the investor's structure、shareholders and the investing capitals?

9. Finance & Financial Analysis

The numbers, acquired from the balance sheet, profit-and-loss statement, cash flow projections and the sales and finance forecasts, are very important.

10. Risk Analysis

What the risk is, and its abilities to prevent risk.